GEIA JEWELRY
DURATION:
March 2025-April 2025
ADVISOR:Becca Leffel-Koren
- Geia was conceived around biotech tracking jewelry that feels free-flowing, natural, and expressive. To capture this essence, the logo was designed with fluid, organic forms that mirror the sculptural quality of the jewelry itself, conveying movement, growth, and a connection to the natural world.The name is inspired by the Greek goddess of health, Hygeia, emphasizing its focus on wellbeing and vitality.
Geia integrates advanced biotech tracking, with each piece providing information about the wearer such as heart rate and blood oxygen levels. The sharp serif and monospaced typography create a visual balance between the organic forms of the logo and the futuristic functionality of the jewelry.
The color palette reinforces Geia’s lively spirit. Bright, bold hues create an immediate sense of energy, drawing the eye as vividly as the jewelry itself. These colors highlight the playful, expressive nature of the pieces while maintaining a cohesive identity that bridges the natural and the technological.
Together, the organic logo, modern typography, and vibrant palette position the brand at the intersection of nature and innovation—celebrating both the artistry of the jewelry and the sophistication of its high-tech capabilities.